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          亦強科技 > 行業新聞 > 線上教育APP開發為教育機構解決獲客難題

          線上教育APP開發為教育機構解決獲客難題


          2020年11月05日 77 Aimee 分類:行業新聞

            線上教育APP開發為教育機構解決獲客難題!獲客難是很多企業商家在運營的時候都會遇到的問題,這對于線下教育培訓機構來說也不例外。對于線下教育培訓機構來說傳統的線下地推不僅耗費大量的人力物力,而且獲客效率也非常低,因此紛紛開發線上教育APP。


            相比于線下的推廣方式,線上教育APP的獲客成本更低,而且學生家長的接受程度也更高。同時還可以利用線上平臺沉淀自己的數據庫,結合微信、QQ、公眾號等第三方平臺進行傳播,在獲客上非常具有優勢,將自己的人脈資源觸達到更多的用戶從而實現轉化。



            隨著獲客效率上升獲客成本也隨之下降,傳統教育培訓機構獲客是漏斗型的,從線下地推到數據收集,再到電話篩選最后歷經萬難才能成單,個過程需要耗費大量的人力物力還有造成非常多潛在用戶的流失。而開發教育APP進行獲客是裂變式增長的,學生以及家長可以把活動分享給其他的家長及朋友,從而實現在家長間形成覆蓋式的宣傳。


            另外,利用教育APP開發還可以對自己的品牌進行宣傳,提高家長、學員對于機構的信任度,利用APP全方面提升招生和服務能力,還可以利用在線教育APP開發在線知識付費、直播授課、視頻授課、學習經驗分享等功能,改善授課模式建立一個更加完善的學員運營體系。


            開發線上教育APP利用互聯網技術讓輕量化、碎片化的學習方式與現代人的學習生活習慣正好契合,同時還可以通過每日學習打卡等功能都可以提高機構和學員之間的粘度,提高學員的復購率。


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