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          亦強科技 > 行業新聞 > 小程序如何為旅游景區提升客流量

          小程序如何為旅游景區提升客流量


          2019年11月20日 44 Aimee 分類:行業新聞

            小程序如何為旅游景區提升客流量!隨著小程序的出現,在各行各業中都發揮著非常重要的作用,特別是旅游行業,可以利用小程序的營銷方式,提升旅游景區的客流量,幫助景區拉升了人氣,帶來了更多的游客客流量!


            目前,我國傳統景區的游客來源主要有兩個,第一個是旅行社和旅游平臺,第二個是景區的名氣,那么,小程序如何為旅游景區獲取線上流量,提升客流量的呢?



            一、宣傳營銷活動


            傳統旅游景點可以通過使用微信小程序推行各種比較常見的線上宣傳銷售方法,催化游客數量裂變,比如拼團,分銷售等,吸引游客購買便宜門票的同時把信息分享給身邊的親朋好友,從而帶來新的游客,或者通過一些小游戲或活動吸引人們參加,一些人為了拿到禮品會進行分享,從而產生一定數量的客流量。


            二、廣告投放


            不管進行哪一種廣告或者推廣,都可以使用小程序吸引流量,帶來全新的客戶流量,傳統的推廣一般是采用提前留下電話,聯系地址,掃碼加入公眾號,查看官方網站等,但是這些傳統方式吸收顧客的效率是很低的。


            但是如果旅游景點有自己的微信小程序,那么就可以把相關的二維碼直接放在海報或者宣傳材料上面,或者直接邀請一些人使用微信小程序尋找景區小程序名字從而達到吸引客流量的效果,游客只需要使用小程序直接掃描二維碼就可以了解到景區相關的所有信息,包括功能用途,商品服務,在線交易,問題反饋等。


            三、小程序售票


            通常很多旅游景區內的熱門景點和節假日售票壓力大,人口多管理混亂,需要投入大量的工作人員導致管理成本高,無法收集用戶信息;假日與平時難以精準控制到位;同時導致游客長時間排隊購票、等候入園,在一定程度上降低了游客游玩體驗感。


            旅游景區開發專屬自己的小程序,可實現官方信息發布、線上購票、快速入園等服務。即使在旅游旺季時也避免游客排長隊等待,提升了景區的服務質量,讓游客擁有更好的游玩體驗。同時還可以通過砍價、秒殺、拼團等優惠活動,刺激游客低價消費,提高景區門票成交率,直接提升客流量。


            現在隨著移動互聯網+旅游蓬勃發展,微信小程序成為當下熱門,諸多旅游巨頭公司已紛紛入局小程序,無處不在暗示著小程序+旅游是一個巨大的紅利風口,因此開發小程序宜早不宜遲!


          請將您的寶貴意見發給我們

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