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          共享單車軟件開發 > 共享單車 > 免押金之后,共享單車盈利的重點在哪里

          免押金之后,共享單車盈利的重點在哪里


          2018年07月25日 94 亦強科技 分類:共享單車

            免押金之后,共享單車盈利的重點在哪里!之前很多企業想要進入共享單車這個風口之中,很大的原因就是他們看中用戶的押金,以此做為盈利點?,F在哈羅、摩拜陸續實行免押金模式,那不需要交押金之后,共享單車盈利的重點又在哪里呢?


            當共享單車的入局者足夠多的時候,我們還是只知道依靠租金來盈利的話,那么一旦平臺免押金的話,共享單車的用戶流量就會大幅度流失。因此共享單車APP開發運營的盈利重點,絕不應該是押金。共享單車平臺應當要探索一條全新的盈利道路來持續獲得盈利,而從當前的行業發展情況來看。



            進入到共享單車下半場,除了共享單車租金、廣告、流量等這些盈利點之外,我們還可以在高科技應用和提高用戶體驗上下功夫,探索新的盈利模式,從而找到共享單車的發展新模式。將共享單車與大數據、智能科技等新技術結合,利用互聯網經濟粘性強的特點,實現共享單車與用戶更加深度的整合與聯系,進而構建共享單車、用戶、外部行業的完整生態圈,打造屬于自己的盈利模式,找到全新的變現方式。通過將用戶的騎行數據與當下城市的交通數據相結合,我們就能夠找到一條能夠發揮共享單車功能最大的盈利新方式。


            說的直接一點,共享單車的贏利點或許并不在共享單車本身,而在于與其聯系的相關產業,它的變現方式相對較為隱性和深度。從另一個角度來講,免收押金,將會加快共享單車行業的優化整合步伐。從長遠來看,共享單車肯定是趨勢,行業會有較大的發展前景,大浪淘沙之后,更有利于市場朝著健康化、合理化方向發展。


            共享單車是移動互聯網時代誕生出來的新經濟類型,而且有很多互聯網巨頭和資本巨鱷的加持,未來的共享單車將會找到一條全新的變現途徑,從而將共享單車的發展帶入到一個更加廣闊的發展階段。


          請將您的寶貴意見發給我們

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