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          共享單車軟件開發 > 共享單車 > 共享單車之間的競爭其實是流量之戰

          共享單車之間的競爭其實是流量之戰


          2018年07月25日 28 亦強科技 分類:共享單車

            共享單車之間的競爭其實是流量之戰!雖然每一家共享單車運營商都有自己的共享單車APP,但是這些相關對于互聯網巨頭的APP(如ofo、摩拜、哈羅等)而言要弱小一些。因為共享單車APP的目標用戶細分比較精準,以至于共享單車APP的用戶的下載量其實并不太大。因此,選擇一家用戶規模巨大的流量平臺作為共享單車的用戶流量入口顯得非常重要。


            因為從根本邏輯上來看,共享單車說到底還是運營商之間的一場流量大戰,誰有足夠多足夠穩定的流量,誰的共享單車的使用率就會高一些,誰就是共享單車市場中的贏家。如果我們僅僅只是盲目地進行投放,而不去考慮用戶如何與共享單車發生聯系的話,這種方式帶來的最為直接的結果就是對城市管理造成困難,最終將會受到城市管理的監管。


            因此共享單車運營選擇站隊一家大型的流量平臺顯得尤為重要。首先共享單車將自身看作是完善這家大型流量平臺服務類型的一部分,然后通過與其進行深度綁定來獲得源源不斷的流量。例如:哈羅單車就是通過與阿里巴巴的深度綁定,并通過與永安行的合并來從支付寶的客戶端來獲得源源不斷的用戶流量。


            共享單車之間的競爭說到底就是流量之戰,通過與互聯網巨頭合作,共享單車平臺就獲得了流量入口,便不會在為獲取用戶流量投入太多精力,只需要維護好流量的渠道入口即可。


            現在,共享單車之間的亂戰已經結束,新一輪發展已經來臨。未來的共享單車或許將不再是共享單車本身,還會附著在它身上的更加多樣的延展性很強的作用與價值,所以共享單車依然會有巨大的發展空間。


          請將您的寶貴意見發給我們

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