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          共享單車軟件開發 > 共享單車 > 三大因素講述共享單車為什么能成功

          三大因素講述共享單車為什么能成功


          2018年05月16日 42 亦強科技 分類:共享單車

            三大因素講述共享單車為什么能成功?不管你是否承認,現在就是一個共享的時代,無論是網絡、信息、還是知識,而共享單車的出現,更是將共享時代推向了新的高潮?,F在我們無論走到哪都能看到共享單車的身影,共享單車之所以這么成功,有以下三大因素決定的。


            成功因素一,共享經濟的出現


            其實早在2007年,由國外興起的公共單車模式就已經被引進國內,只是當時多為有樁單車。為什么共享單車到現在才能吸引投資者的眼球,引起大家的重視是因為,在共享單車之前,市場上并非沒有和自行車相關的產品,也存在著很多用以娛樂健身的自行車租賃產業,但唯獨沒有出現以“共享經濟”為核心的商業運營模式。而隨著共享經濟的出現,最大的例子就是滴滴出行的成功,大量的投資者開始把視線轉移到共享經濟領域,有滴滴的前車之鑒,行業的運營模式顯得清晰又明朗起來,為共享單車的出現開辟了道路。



            成功因素二,固有的市場需求


            只有想法、產品和盈利模式還是遠遠不夠的,最重要的還要有市場才行。一直以來我國都被稱之為自行車王國,是世界上最大的自行車生產市場和消費市場,無論是現在的年輕人,還是老一輩的爸爸媽媽們,人人都會騎自行車,這也就是為什么大家可以這么快接受自行車帶來了良好的消費者效應。更重要的是,共享單車完美的解決了交通出行“最后一公里”交通難題,這成了大量上班族迫切需要的一種經濟實惠又便捷的交通工具,這為共享單車的出現奠定了市場根基。


            第三,移動支付的推動


            共享單車離不開移動支付手段,甚至可以說,沒有移動支付就不會有共享經濟。共享單車和移動支付是相輔相成的,我們都知道微信和支付寶幾乎平分了整個支付天下,為了爭奪用戶,就必須要借助強力且方便的支付場景,共享單車是一個使用頻率高,用戶決策低,用戶使用習慣良好的新領域,正對支付平臺的胃口。有了微信和支付寶兩大平臺一起為共享單車打廣告,無論是在曝光率還是在用戶流量上都有非常大的優勢,這成了共享單車在很短的時間內風靡全國的重要原因。


            當然,共享單車的成功除了以上三大主要因素,還有其它多方面的因素,如:有資本的推動、政策的引導、人們思想觀念的改變等。所以說共享單車的出現互聯網時代衍生的一個產物,共享單車的火爆是必然的。亦強科技作為共享單車整體解決方案開創者,自主研發APP系統、并獨立研發生產單車智能鎖+電子圍欄整套設備,我們不斷完善單車、單車鎖的性能、迭代升級、加強APP系統功能,提升系統軟硬件品質、投放實地市場,致力于為用戶提供更全面、更高性價比的共享單車整體解決方案。只有真正解決消費都和供應者雙方問題的方案,才能真正立足于共享單車市場,亦強為您量身定制更好更完善的共享單車解決方案,讓您成為共享單車的發展模式下的真正贏家。


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