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          共享單車軟件開發 > 共享單車 > 共享單車“免押金”的時代已經來了

          共享單車“免押金”的時代已經來了


          2018年04月28日 46 亦強科技 分類:共享單車

            共享單車“免押金”的時代已經來了!騎過共享單車的人都知道,最初下載共享單車APP的時候都是需要交押金的,從99-299不等,但是今年年后我們看到街頭上多了很多哈羅單車,號稱免押金。從交納押金到免押金,共享單車的一大進步或許意味著新的商業模式的出現,意味著共享單車“免押金”的時代已經來了。


            想當初共享單車一夜爆紅之后,受到社會和資本的狂熱追捧。很多企業也紛紛投身到共享單車事業中來,甚至出現企業依靠騰挪用戶押金來維持企業經營的現象,押金成為共享單車的“續命錢”。然后在共享單車的大潮退去之后,才發現很多共享單車企業其實是在裸泳。



            然而在2017年下半年,信用體系的建設和完善,為共享單車經營方式的改變提供了機會。尤其是第三方征信平臺存在,讓免押金成為可能。去年11月,芝麻信用公開宣布將推動消滅押金,并在未來一年,全面升級信用免押方案,包括共享經濟領域的單車、租車、充電寶等。因此,聯手第三方征信平臺,化解消費者憂慮,采取免押金的方式已經成為共享單車的發展趨勢。


            對于消費者而言,免押金消除了押金被濫用的疑慮,同時也能享受多少服務就支付多少費用。而對共享單車來說,免押金等于排除了企業挪用押金的機會,使其把更大的精力投入到服務質量提高上。某種意義上,如果完全取消押金,那就意味著共享單車市場環境的進一步變窄,進入門檻會大大提高,競爭會更加慘烈,市場洗牌會加快,實現優勝劣汰。


            共享單車應當利用免押金的機會,改變舊有的經營方式,改變圈錢圈地的想法,真正把精力用到提高服務水平上。比如舊車要及時更新,不要垃圾成山,影響市容容貌。比如,共享單車亂擺亂放的問題,如何能夠做到不影響市民生活??傊?,服務要精細化、精準化,只有不斷提高服務質量,才能最終贏得消費者,贏得市場。


            “免押金”的時代已經來臨,信用讓共享單車騎得更穩。


            要徹底解決共享單車的亂停亂放問題,不僅企業的技術支持,更需要依靠市民公共道德意識的提高,同時離不開相關部門的制度規范。對于亂停亂放、損壞共享單車的行為,要和使用者的個人信用掛鉤,鼓勵企業建立個人信用體系和獎懲制度勢在必行。


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